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Good Florist Guide gives warm welcome to new members

Good Florist Guide gives warm welcome to new members

Some of the biggest names in floristry have renewed their...

International Floriculture Forum stimulates cross-industry conversation

International Floriculture Forum stimulates cross-industry conversation

Over 200 representatives of various segments of the international floriculture...

Jeff Leatham partners with Waterford crystal

Jeff Leatham partners with Waterford crystal

Classic Irish fine crystal company Waterford has announced a collaboration...

West Kirby florist business with wedding opportunities for sale

West Kirby florist business with wedding opportunities for sale

Jenefer Baker has put her Wirral florist shop on the...

Retail Week Live will host stellar female line-up in March

Retail Week Live will host stellar female line-up in March

Taking place from 27th to 28th March in London, Retail...

How to sell more lilies - in pots!

How to sell more lilies - in pots!

While the urban jungle trend popular among millennials is focussed...

New address? Win £50 worth of vouchers!

New address? Win £50 worth of vouchers!

Calling all florists who’ve just opened or moved! We’re updating...

Understanding the growth of online flowers at Serenata

Understanding the growth of online flowers at Serenata

Online flower seller SerenataFlowers.com has just received a “Feefo Trusted...

Proflora trade fair relaunches with new look

Proflora trade fair relaunches with new look

Colombia is one of the world’s most influential flower producing...

What's in the Jubilee Edition

People who made us smile

People who made us smile

We've been lucky to meet a zillion and one people in our travels and not just florists. Some however have...

Accounting glossary and P&L guide

Accounting glossary and P&L guide

One of the most asked questions since 1949 has been “how much should I charge.” The flip answer is as much...

A special thanks

A special thanks

Our extra special Jubilee Edition of The Florist Magazine has now landed on thousands of doorsteps across the UK, Ireland...

50 special flower varieties we love

50 special flower varieties we love

Why florists must stock specialty varieties to stay ahead. Back in 1985, we ran an interview with Alan Nunn who owned...

Buy your own limited edition Jubilee magazine

Buy your own limited edition Jubilee magazine

Our brand new, extra special Jubilee Edition of The Florist & Wholesale Buyer Magazine is out now! Featuring 132 pages jam packed...

Back issues of The Florist magazine

Back issues of The Florist magazine

Since they date back to 1949 we couldn't share every single issue of The Florist online, although Caroline does own...

Long Reads

Are flower subscriptions changing the market?

Are flower subscriptions changing the market?

Bloomon, a Dutch start-up bouquet subscription service, launched in the UK in February following an...

Jay Archer explains what makes an enchanted botanical evening

Jay Archer explains what makes an enchanted botanical evening

Hampshire-based wedding and events florist Jay Archer, whose signature style and dedication has garnered awards...

The journey to Chelsea flower show: behind the scenes with Karen Massey

The journey to Chelsea flower show: behind the scenes with…

It’s been a month since RHS Chelsea closed its famous floral gates for 2016, and...

Sixty Second Interviews

60 Seconds with award-winning florist & tutor Amanda Randell

60 Seconds with award-winning florist & tutor Amanda Randell

Meet Amanda Randell, the creative floral force behind Amanda Randell...

60 seconds with Chanel de Kock, Flower Council of Holland

60 seconds with Chanel de Kock, Flower Council of Holland

Chanel de Kock is the lady behind the Flower Council...

60 seconds with Sian Wild, The Flower Lounge

60 seconds with Sian Wild, The Flower Lounge

Meet Sian Wild, multiple wedding award winner and member of...

Business Briefing

Try these simple tricks when answering the phone to increase florist profits

Try these simple tricks when answering the phone to increase…

For so many florists answering the phone is the first interaction you’ll...

Creative and innovative floristry: the answer to online competition

Creative and innovative floristry: the answer to online competition

As Internet sales continue to rise across Europe, Royal FloraHolland, the biggest...

10 top tips to seamless event floristry from Academy of Floral Art

10 top tips to seamless event floristry from Academy of…

We know just how much anxiety there is around the topic of...

Design Line

A secret for keeping mum a customer long after Mother’s Day

A secret for keeping mum a customer long after Mother’s…

We know you'll be manically busy, likely surviving on three hours' sleep and buckets of coffee but this little trick from our friends at Corsage...

27 striking arrangements in glass for Mother’s Day inspiration

27 striking arrangements in glass for Mother’s Day inspiration

For the simplest most satisfying Mother's Day yet, you need to nag your wholesaler now! That's because if you want any of this absolutely stunning, artisan...

Not just a filler flower: top florists freestyle with freesia

Not just a filler flower: top florists freestyle with freesia

For the last three years Dutch freesia growers have worked together with Flower Factor, the online portal run by eminent European florist Pim van den...

Editor's Blog

Never known to hold back - be it good or bad - read on for industry views from Caroline Marshall - Foster, Managing Editor of The Florist, the only independent trade magazine for the £1.8 billion UK retail flower industry.

The Guardian is wrong - there will be flowers for Mother's Day

The Guardian is wrong - there will be flowers…

An article appeared in The Guardian*1 last week (18/01/19) that is now doing the rounds on Facebook etc. It claims tha...

Stop getting red about being green

Stop getting red about being green

Whilst Sir David Attenborough has done a fabulous job of raising awareness about pollution, the world hasn’t yet caught ...

Why I don’t give a toss!

Why I don’t give a toss!

To be honest I couldn’t care less who buys from what wholesaler, who belongs to which relay or association or whether a ...

Latest Stories

Good Florist Guide gives warm welcome to new members

Good Florist Guide gives warm welcome to new members

Some of the biggest names in floristry have renewed their...

International Floriculture Forum stimulates cross-industry conversation

International Floriculture Forum stimulates cross-industry conversation

Over 200 representatives of various segments of the international floriculture...

Jeff Leatham partners with Waterford crystal

Jeff Leatham partners with Waterford crystal

Classic Irish fine crystal company Waterford has announced a collaboration...

West Kirby florist business with wedding opportunities for sale

West Kirby florist business with wedding opportunities for sale

Jenefer Baker has put her Wirral florist shop on the...

Retail Week Live will host stellar female line-up in March

Retail Week Live will host stellar female line-up in March

Taking place from 27th to 28th March in London, Retail...

How to sell more lilies - in pots!

How to sell more lilies - in pots!

While the urban jungle trend popular among millennials is focussed...

New address? Win £50 worth of vouchers!

New address? Win £50 worth of vouchers!

Calling all florists who’ve just opened or moved! We’re updating...

Understanding the growth of online flowers at Serenata

Understanding the growth of online flowers at Serenata

Online flower seller SerenataFlowers.com has just received a “Feefo Trusted...

Proflora trade fair relaunches with new look

Proflora trade fair relaunches with new look

Colombia is one of the world’s most influential flower producing...

Editor's Blog

The Guardian is wrong - there will be flowers for Mother's Day

The Guardian is wrong - there will be flowers…

An article appeared in The Guardian*1 last week (18/01/19) that is now doing the rounds on Facebook etc. It claims tha...

Stop getting red about being green

Stop getting red about being green

Whilst Sir David Attenborough has done a fabulous job of raising awareness about pollution, the world hasn’t yet caught ...

Why I don’t give a toss!

Why I don’t give a toss!

To be honest I couldn’t care less who buys from what wholesaler, who belongs to which relay or association or whether a ...

What's in the Jubilee Edition

People who made us smile

People who made us smile

We've been lucky to meet a zillion and one people in our travels and not just florists. Some however have...

Accounting glossary and P&L guide

Accounting glossary and P&L guide

One of the most asked questions since 1949 has been “how much should I charge.” The flip answer is as much...

A special thanks

A special thanks

Our extra special Jubilee Edition of The Florist Magazine has now landed on thousands of doorsteps across the UK, Ireland...

50 special flower varieties we love

50 special flower varieties we love

Why florists must stock specialty varieties to stay ahead. Back in 1985, we ran an interview with Alan Nunn who owned...

Buy your own limited edition Jubilee magazine

Buy your own limited edition Jubilee magazine

Our brand new, extra special Jubilee Edition of The Florist & Wholesale Buyer Magazine is out now! Featuring 132 pages jam packed...

Back issues of The Florist magazine

Back issues of The Florist magazine

Since they date back to 1949 we couldn't share every single issue of The Florist online, although Caroline does own...

Long Reads

Are flower subscriptions changing the market?

Are flower subscriptions changing the market?

Bloomon, a Dutch start-up bouquet subscription service, launched in the UK in February following an...

Jay Archer explains what makes an enchanted botanical evening

Jay Archer explains what makes an enchanted botanical evening

Hampshire-based wedding and events florist Jay Archer, whose signature style and dedication has garnered awards...

The journey to Chelsea flower show: behind the scenes with Karen Massey

The journey to Chelsea flower show: behind the scenes with…

It’s been a month since RHS Chelsea closed its famous floral gates for 2016, and...

Sixty Second Interviews

60 Seconds with award-winning florist & tutor Amanda Randell

60 Seconds with award-winning florist & tutor Amanda Randell

Meet Amanda Randell, the creative floral force behind Amanda Randell...

60 seconds with Chanel de Kock, Flower Council of Holland

60 seconds with Chanel de Kock, Flower Council of Holland

Chanel de Kock is the lady behind the Flower Council...

60 seconds with Sian Wild, The Flower Lounge

60 seconds with Sian Wild, The Flower Lounge

Meet Sian Wild, multiple wedding award winner and member of...

Business Briefing

Try these simple tricks when answering the phone to increase florist profits

Try these simple tricks when answering the phone to increase…

For so many florists answering the phone is the first interaction you’ll...

Creative and innovative floristry: the answer to online competition

Creative and innovative floristry: the answer to online competition

As Internet sales continue to rise across Europe, Royal FloraHolland, the biggest...

10 top tips to seamless event floristry from Academy of Floral Art

10 top tips to seamless event floristry from Academy of…

We know just how much anxiety there is around the topic of...

Design Line

A secret for keeping mum a customer long after Mother’s Day

A secret for keeping mum a customer long after Mother’s…

We know you'll be manically busy, likely surviving on three hours' sleep and buckets of coffee but this little trick from our friends at Corsage...

27 striking arrangements in glass for Mother’s Day inspiration

27 striking arrangements in glass for Mother’s Day inspiration

For the simplest most satisfying Mother's Day yet, you need to nag your wholesaler now! That's because if you want any of this absolutely stunning, artisan...

Not just a filler flower: top florists freestyle with freesia

Not just a filler flower: top florists freestyle with freesia

For the last three years Dutch freesia growers have worked together with Flower Factor, the online portal run by eminent European florist Pim van den...