2025 British Flowers Week kicks off!
British Flowers Week (BFW), which starts on Monday June 16th, is an annual celebration of seasonal British flowers and the talented people behind them.
Whether driven by a growing appreciation of seasonality or the economic need to bolster domestic industries, contemporary British flower growers and floral designers are on the cusp of seismic change – revitalising the sector to be environmentally conscious and creatively forward-looking.
Originally founded by New Covent Garden Market back in 2013, British Flowers Week became one of the leading initiatives celebrating the UK’s cut flower industry, highlighting the work of growers, wholesalers, and florists who champion British-grown blooms.
Now the initiative is led by Flowers from the Farm, the forward-looking trade association for independent flower growers and which represents over 1,000 members nationwide. Transforming the landscape for small-scale British flower growers and committed to promoting sustainable, agroecological growing practices, FFTF empowers members to thrive while supporting a financially and environmentally sustainable flower industry.
Buying British flowers creates jobs, nurtures local communities and is increasingly recognised as a more thoughtful alternative to factory-farmed imports.
Many of these grower’s champion agroecological methods – a holistic approach to farming that considers the entire system from soil to consumption – while British- grown flowers significantly reduce carbon footprint.
BFW’s 2025 campaign invites the public to discover a burgeoning network of growers, designers and retailers working at the cutting edge of the British cut flowers industry.
For florists who stock British Flowers it’s the perfect opportunity to showcase their British credentials and demonstrate how their buying reflects the seasons and choices available. And with a clear marketing strategy developed by the people at FFTF, it’s an easy addition to your social content in the next few days. Either create your own using the 7 point plan below or hop over to the BFW website here and get some more ideas British Flowers Week 2025 Link - Flowers from the Farm
Fresh energy
Alongside its new stewardship of British Flowers Week, Flowers from the Farm has appointed two big hitters in flower farming as joint external chairs.
Georgie Newbery, a pioneering farmer-florist from Somerset, has built Common Farm Flowers into one of the most recognised names in British cut flowers. Kim Fleming, the force behind Marlston Farm Girl in Berkshire, brings a business-savvy approach and infectious enthusiasm for connecting flower farmers with wider markets.
Both leading figures in the British cut flower industry, they will bring a unique blend of experience, creativity, and commercial insight to the board, championing British- grown flowers at a national level.
A week of Events
Throughout the country several events are being held to showcase the beauty of locally grown flower. You can see the whole programme here, but they include everything from a two-day pop-up exhibition in Peckham, Southeast London to a fresh Cut Lavender and Distillery Tour in Kent and a hands-on workshop in Durham.
