Flower Council of Holland at IPM Essen 2020

The Flower Council of Holland (FCH) will have a stand at the International Plant Fair IPM ESSEN in Germany.

This international business-to-business floriculture trade fair focuses on innovations in the horticulture sector and will take place from 28 to 31 January 2020.

FCH is inviting existing and new international contacts to visit its stand to see how it inspires consumers with high-profile consumer campaigns and content for the brands Funnyhowflowersdothat.co.uk and Thejoyofplants.co.uk and its German, French and Dutch equivalents. Visitors will also see examples of the shopper activations developed to tempt consumers in the four core countries to increase their purchase intention for flowers and plants.

“The IPM Essen trade fair offers the opportunity to present ourselves and our work at the heart of the international floriculture sector. We are keen to show that we work hard to ensure that flowers and plants are on consumers’ shopping list through our eye-catching campaigns. I’m looking forward to it!” says Dennis van de Lubbe, managing director of the Flower Council of Holland.

Dennis van der Lubbe, MD of the Flower Council of Holland