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Words that sell

Words that sell

 My team and family will tell you that if I can find 10 words where 3 could do I’ll do it. Not just because I waffle but because I love words. So should any self-respecting florist. Because selling, over the phone or on a website, is about creating a picture in the cu…

Good Florist Guide early bird membership price closing in 5 days

Good Florist Guide early bird membership price closing in 5 days

The Good Florist Guide has reached over 100 confirmed members with another 30 applicants awaiting assessment but whilst there’s no limit on when you can apply there are only five days left to take advantage of the early bird membership price.

The future of small businesses under Theresa May

The future of small businesses under Theresa May

As we look ahead to the future of Britain under Theresa May, the Federation of Small Businesses (FSB) released a statement on how the new PM should improve small businesses confidence for the future.

7 Instagram Ideas For Your Fabulous Florist Business

7 Instagram Ideas For Your Fabulous Florist Business

If you’re a social media user you’ll probably have heard of Instagram, even if you’ve not tried it yet. The concept is simple – you take a photo, tinker around with the built-in filters if you like and then post it, accompanied by hashtags, to your Instagram timeline. Simp…

Win The Sunday Times Best Companies Accreditation

Win The Sunday Times Best Companies Accreditation

  Do you have what it takes to be one of the ‘Best Companies’ in the country? Attracting the best and most talented employees can be difficult, but the most successful organisations are going above and beyond to create a thriving and fun environment to work in. For flo…


Business Briefing


Editor’s Blog

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This Just In

Words that sell

Words that sell

 My team and family will tell you that if I can find 10 words where 3 could do I’ll do it. Not just because I waffle but because I love words. So should any self-respecting florist. Because selling, over the phone or on a website, is about creating a picture in the cu… Read more

Good Florist Guide early bird membership price closing in 5 days

Good Florist Guide early bird membership price closing in 5 days

The Good Florist Guide has reached over 100 confirmed members with another 30 applicants awaiting assessment but whilst there’s no limit on when you can apply there are only five days left to take advantage of the early bird membership price. Read more

The future of small businesses under Theresa May

The future of small businesses under Theresa May

As we look ahead to the future of Britain under Theresa May, the Federation of Small Businesses (FSB) released a statement on how the new PM should improve small businesses confidence for the future. Read more

Win The Sunday Times Best Companies Accreditation

Win The Sunday Times Best Companies Accreditation

  Do you have what it takes to be one of the ‘Best Companies’ in the country? Attracting the best and most talented employees can be difficult, but the most successful organisations are going above and beyond to create a thriving and fun environment to work in. For flo… Read more




Business Briefing

How to buy like a chain store: cut flower costs like bulk buyers do

How to buy like a chain store: cut flower costs like bulk buyers do

  If you ever spend over £500 on stock, you could be taking advantage of a clever trick to save hundreds on delivery costs, a trick 22 florists have already discovered works wonders on the bank account. Read more

Florist photography: why it's so important & top tips

Florist photography: why it’s so important & top tips

Read our selection of photography tips provided by a florist-come-photographer, guaranteed to boost your website rankings and slick up your social media. Ed’s note: we first published this article over a year ago but due to popular demand we’re re-posting and wil… Read more


Editor’s Blog

Words that sell

Words that sell

 My team and family will tell you that if I can find 10 words where 3 could do I’ll do it. Not just because I waffle but because I love words. So should any self-respecting florist. Because selling, over the phone or on a website, is about creating a picture in the cu… Read more

Why I'm putting GFG back out there

Why I’m putting GFG back out there

I knew that by the time the RHS Chelsea Flower Show came to an end I wanted to have Good Florist Guide back up and running. After all, what better time than the week when the world is looking at top class floristry. Read more

Sixty Second Interviews

60 seconds with Sophie Lee, geo-fleur

60 seconds with Sophie Lee, geo-fleur

Sophie Lee is the founder of geo-fleur. Her unique business specialises in bespoke botanical beauty and totally on-trend geometric homeware that will keep any urban home gorgeously green. She’s recently launched a plant subscription service, in which subscribers receive a … Read more

60 Seconds with Rob Van Helden, Rob van Helden Floral Design

60 Seconds with Rob Van Helden, Rob van Helden Floral Design

A Dutchman in London, Rob Van Helden has gone from running a flower stall on Fulham Road to heading one of the world’s largest events florists, Rob Van Helden Floral Design, some thirty years later. He’s been chosen by New Covent Garden Flower Market as day five’s featured… Read more

Sixty Second Interviews