Never known to hold back — be it good or bad — read on for industry views from Caroline Marshall — Foster, Managing Editor of The Florist, the only independent trade magazine for the £1.8 billion UK retail flower industry.
It’s been described as “The loveliest castle in the world”, and their flowers are often referred to as “the most wonderful in the world”; what better partnership to showcase Colombian Flowers in the UK than with a unique selfie trail at the Leeds Castle Festival of Flowers w… Read more
As part of their involvement in the Leeds Castle Festival of Flowers OASIS® Floral Products used the event to host the first of their new-look trade evenings aimed at showcasing their Christmas collection and the new direct to shop website.
As Chanel de Kock, Marketing Manager of the Flower Council reports, the past 8 months have been a busy time, and they’ve seen many florists push the digital boundaries of their business with their specially curated online programme for florists.
You may not think travelling to Colombia is a justifiable business investment but, if you’re a wholesaler or volume buyer, we reckon it’s a must if you really want to know what’s happening in the world of flower supply.
For so many florists answering the phone is the first interaction you’ll have with a large chunk of customers; it’s an unusual industry where telephone sales are still extremely common as customers need to talk through bespoke orders and explain delivery details. So why th… Read more
Meet Amanda Randell, the creative floral force behind Amanda Randell Floral Design. Amanda is a British Master Florist, RHS Chelsea Gold medalist, tutor at the renowned Academy of Floral Art and now a member of the Good Florist Guide.
Chanel de Kock is the lady behind the Flower Council of Holland PR activity in the UK. An inveterate traveller – often to be found either diving or on the back of a camel, Chanel used to work In the fashion industry before making the move to floriculture where she brings h… Read more
The website for the number one trade magazine for the flower and plant industry, The Florist magazine.