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Win free supplies of OASIS® Floral Foam with your favourite funeral tribute!

Win free supplies of OASIS® Floral Foam with your favourite funeral tribute!

To mark the release of this spring’s special Jubilee edition of Florist & Wholesale Buyer magazine, OASIS® Floral Products are launching a competition to win £200 worth of OASIS® Floral Foam!

Welcome the wedding season in style with 9 brand new ways to add value

Welcome the wedding season in style with 9 brand new ways to add value

Thankfully the thorniest peak is behind us, spring is just around the corner, we’ve got less than five weeks until Mother’s Day and then it’s a clean straight. Time to finally enjoy being creative and make the most of wedding season and the quieter, warmer months. You’ll …

Especially for you: how to guide brides on rose choice

Especially for you: how to guide brides on rose choice

Renowned around the world as purveyors of the most precious garden rose varieties, Alexandra Farms are entering their time to shine as spring approaches and florists welcome wedding season. An established favourite among brides, the celebrated farm even grows David Austin …

New online flower subscription service launched to support local florists

New online flower subscription service launched to support local florists

A brother-sister trio has launched a new-style flower subscription service with the aim of supporting local, independent florists. The Walker siblings, Harriet, Emily and Charlie noticed the increasing trends for flowers by post and flower subscriptions, claiming that “wit…

Royal FloraHolland report highest ever Valentine’s turnover

Royal FloraHolland report highest ever Valentine’s turnover

In the last full week before Valentine’s Day, Royal FloraHolland’s turnover was € 142 million; the highest turnover ever recorded in the history of the famous flower auction.


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Business Briefing

Sixty Second Interviews

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This Just In

Win free supplies of OASIS® Floral Foam with your favourite funeral tribute!

Win free supplies of OASIS® Floral Foam with your favourite funeral tribute!

To mark the release of this spring’s special Jubilee edition of Florist & Wholesale Buyer magazine, OASIS® Floral Products are launching a competition to win £200 worth of OASIS® Floral Foam! Read more

Welcome the wedding season in style with 9 brand new ways to add value

Welcome the wedding season in style with 9 brand new ways to add value

Thankfully the thorniest peak is behind us, spring is just around the corner, we’ve got less than five weeks until Mother’s Day and then it’s a clean straight. Time to finally enjoy being creative and make the most of wedding season and the quieter, warmer months. You’ll … Read more

Especially for you: how to guide brides on rose choice

Especially for you: how to guide brides on rose choice

Renowned around the world as purveyors of the most precious garden rose varieties, Alexandra Farms are entering their time to shine as spring approaches and florists welcome wedding season. An established favourite among brides, the celebrated farm even grows David Austin … Read more

New online flower subscription service launched to support local florists

New online flower subscription service launched to support local florists

A brother-sister trio has launched a new-style flower subscription service with the aim of supporting local, independent florists. The Walker siblings, Harriet, Emily and Charlie noticed the increasing trends for flowers by post and flower subscriptions, claiming that “wit… Read more

Royal FloraHolland report highest ever Valentine’s turnover

Royal FloraHolland report highest ever Valentine’s turnover

In the last full week before Valentine’s Day, Royal FloraHolland’s turnover was € 142 million; the highest turnover ever recorded in the history of the famous flower auction. Read more

Florists stampede for a Valentine’s success with fewer transactions but higher value sales!

Florists stampede for a Valentine’s success with fewer transactions but higher value sales!

Exactly one week on and many of you will have cast Valentine’s to a distant memory with Mother’s Day and weddings now firmly on the horizon, but now the dust has had time to settle we’re gathering stats and feedback which is showing an interesting shift toward fewer purcha… Read more

Competition launched to find starring florists for British Flowers Week photoshoot

Competition launched to find starring florists for British Flowers Week photoshoot

Catapult your floral career to  British Flowers Week fame by winning a spot as one of the five starring florists for 2017. For the first time New Covent Garden Market, who are behind the annual celebration, have launched a competition to find five florists to fea… Read more

Sign-up for 72 pages of new products for spring/ summer

Sign-up for 72 pages of new products for spring/ summer

Just five and a bit weeks until Mother’s Day and we’re thinking about spring… yes spring, sunshine, wedding season, proms, time to take off the hoodie, lose the bullet-proof boots and leave the shop door open all day! Read more




Business Briefing

Social Media taking too much time … bring in an expert!

Social Media taking too much time … bring in an expert!

Everyone says you need to do more social media, but when?! By the time you’ve done the orders, buying, conditioning, accounts and maybe made yourself a sandwich there’s precious little time to then spend hours on Facebook. Read more

New study reveals ways for flower-sellers to target young buyers

New study reveals ways for flower-sellers to target young buyers

A new report has been released by the Floral Marketing Research Fund (FMRF), which explores innovative marketing strategies and tactics for floral businesses to target the Millennial generation, that is age 1530 year olds. Read more


Editor’s Blog

Rise above it

Rise above it

The slightly disparaging comments by The Times on Sunday when referring to the fact that HMRC used bouquets of flowers to apologise did rankle; after all what’s wrong with sending flowers! Nothing but it made for a good story. Thing is I know full well that in the next few… Read more

GFG … endless possibilities – no hidden agenda

GFG … endless possibilities – no hidden agenda

  Am I disappointed that we don’t have more GFG’ers. Of course. Given as a magazine we deal with the industry on a daily basis I know there are some stunning shops out there who totally deserve to carry the logo but unless people apply I can’t do much about it. Read more

Sixty Second Interviews

60 seconds with Chanel de Kock, Flower Council of Holland

60 seconds with Chanel de Kock, Flower Council of Holland

Chanel de Kock is the lady behind the Flower Council of Holland PR activity in the UK. An inveterate traveller – often to be found either diving or on the back of a camel, Chanel used to work In the fashion industry before making the move to floriculture where she brings h… Read more

60 seconds with Sian Wild, The Flower Lounge

60 seconds with Sian Wild, The Flower Lounge

Meet Sian Wild, multiple wedding award winner and member of esteemed Chapel Designers collective. Sian grew up in a horticultural family and now puts her green fingers to good use running her seven year old business, The Flower Lounge. Read more